What is SEO and why is it important?

SEO stands for Search Engine Optimization and is a set of procedures carried out during and after the web design and development process that help produce a high page ranking for your website on search engine results pages (SERPs).

SEO is essential if you want to increase traffic to your website. Why? Because the majority of internet users (around 90%) use search engines, most visitors (87%) come from the first page of a search, and after the third page a good number of your potential visitors have lost interest.

What is involved in search engine optimization?

There are tons of criteria used to improve search engine optimization. Some criteria include SEO research and marketing, web content writing, on page SEO implementation, back linking, offline marketing etc. etc.

However, the criteria and best practices are constantly changing and may differ from one search engine to another.

Webhead provides clients with basic SEO implementation during the design and development stage of their website and endeavours to use best practices as well as guide clients to continue using best practices once their website is complete.

Since SEO is constantly changing, the below information should be taken as a guide only as things may have changed since it was written.

The main techniques implemented on your website to help improve search engine optimization include ensuring all code is clean and correct, providing navigation between pages, adding appropriate title tags and meta tags to each page, and ensuring that the keywords or key phrases for each page are distributed throughout the content.

Search engines index web pages using spidering software that crawl through your web pages in search of these tags as well as your content, looking for your key phrases and keywords.