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  • Writer's pictureCancian Digial

Why having professional photos for your business is important

For all businesses looking to budget with their expenses, professional photography is often a service on that list that is seen as expendable. Whether you're a fresh new business building your website for the first time or a well established business revamping your online presence, the cost of professional photos might cause you to wonder if you can get by without it.

I mean, you could totally take photos yourself using your brand new smart phone.. since there are other waaaaay more important things you should be spending your business's funds on right? WRONG!

The truth is that every business no matter the industry can benefit from having professional photography on their website. No matter who your customers are or what you are selling, high quality photography is an important asset that will contribute to your overall branding and success. When it comes to business expenses that are absolutely worth it, professional photography should be at the top of the list.

Entrepreneurs are known for their ‘do-it-yourself’ mindset, but when it comes to promotional photography, doing it yourself may not be best way to go. Whether it’s for your website, billboards, printed materials, or social media, appealing and professional photography will make your business seem more reputable. From personal experience, i am far more likely to roll with a company or business that has taken time and effort in the way they present their business, products or services. Cell phone photos turn me off straight away!

Unfortunately, during the business start-up phase, the expenses involved in hiring a professional photographer seem like one of the most expendable on the list. It’s all too easy to fall into the trap of using stock photos, or even trying to perform the task yourself... however professional photography is central to growing your brand early on. So... Why is professional photography for your business so important?

There are so many benefits to having professional photos of your organization and the products you offer on your website.

Here are a few of the numerous reasons that every business should invest in high quality professional photography.

A Picture is Worth A Thousand Words

You have probably heard this age old saying before. These days pictures are worth at least a thousand words... probably way more! Photos give you a way to show your clients and customers what you have to offer! In this day and age, consumers like to see things for themselves before making a purchase! The internet has made this increasingly possible, which means photos and videos of your products and offerings are more valuable than ever before!

Right off the bat, having professional and personalized photography presents you with the opportunity to gain an advantage over your competitors. Clear and creative photo designs demonstrate the credibility of your company and will result in customers trusting your brand as authentic and one they want to support.

As an entrepreneur, your social media presence, website, and other marketing material is the first impression a potential client has of you and your company. It’s so often the first thing to go when putting together a budget, but it’s quintessential to a business.

Your Media Represents Your Brand

Often times the cost of professional photography makes it tempting for business owners to take photos themselves with a smart phone or find a lower cost alternative to hiring a professional photographer. If this thought crosses your mind, remember: your photos represent your brand. Low quality, unprofessional photos on your website will communicate the same about your organization and the products and services you offer. Your photos and your website are hugely important when it comes to making a first impression on customers. Don’t skimp on them!

The photos you use for your marketing represent your business just as much as your staff or the products and services you offer. Amateurish photos reflect poorly on a business. After all, if you’re skimping on the photography, what else are you potentially skimping on? Anyone with a passing interest in marketing will tell you that content is king. With the rise of digital marketing, visual languages have become the primary means of communication between businesses and customers, and your business is no different.

The benefits of an engaged social media community that shares, likes and retweets your content are impossible to overstate. Displaying professionally taken photos alongside your social posts makes them far more likely to be engaged by your desired audiences, growing your brand and reaching more potential customers organically.

Customers Want to Get To Know YOU

Stock photos are one alternative that some organizations consider when they feel a photo shoot with a professional photographer might be out of reach. While stock photos are certainly helpful for some purposes, they are not the best way to showcase your business.

Why? Because they are not photos of your business.

When people visit your website, they want to get to know you! Stock photos don’t help them do that – and they could give people a false impression of what you have to offer. The best way for potential customers to get to know your business is by showing them actual photos of your business, your team members, and your products.

Earlier we mentioned how it can be easy for small business owners to dismiss professional photography because of the upfront costs. But, what if we told you it can become one of the most cost-effective aspects of your business?

Having a cache of professionally taken photos can create free publicity for your business, and have the added benefit of building effective brand recognition.

Have you ever purchase something online or even browsed through an online catalogue through social media with an offer that looks like it was perfectly designed for your brand? Just imagine trying to buy that item online without knowing what it looks like or even trying to identify its quality from a poor photograph.

There’s no doubt product photos are vital for your business online store or presence. In fact, how an item is displayed is one of the most important elements when shopping online and making that final purchase decision. The difference between mediocre and professional product photos could easily make or break that online sale and cripple your business’ sales campaign strategies. The main benefit of investing in Professional Product Photography is turning your online visual presence into one of your biggest assets for conversion.

Images Can Help You Get Found On the Web

If your business has a website, you may have heard of search engine optimization, or SEO.

SEO is the practice of strategically optimizing various elements of your website in an effort to help it perform better in the search engine ranking results. There are many elements to SEO, and one element is images.

Optimized photos can help your website get found in the image results like Google Images and perform better in the overall search results. They can also help to engage customers and keep them on your site for longer, or encourage them to choose you over a competitor.

Professional Photos are Versatile Assets

When it comes to marketing your business online, we mentioned the phrase “content is king.” This has been the case for a while now, and it definitely still holds true. But what many don’t realize is that photos are content – and they are a powerful, versatile form of content at that.

Online, photos can be used to make your website infinitely more engaging. They can be used to build your brand on social media, including Facebook, Instagram, Twitter, Pinterest, LinkedIn, Google My Business and more. They can also be featured in blog posts and articles – the possibilities are endless.

Offline, photos can be used in brochures and promotional materials of all kinds. By investing in professional photography, you provide yourself with new, helpful ammunition that can be used to enhance your marketing efforts in a plethora of ways.

Invest in Professional Photography For Your Website

When it comes to successfully marketing and promoting your business, professional photos are a MUST no matter what industry you work in. The time to find and hire a professional photographer to showcase your business is NOW!

Should you invest in a Professional Photographer?

After you’ve read all the benefits and may still be on the fence and questioning if it’s worth it?

I want you to take a moment and think for a second: Do you think Apple Computers, Pepsi, or Samsung would still be investing millions in professional photography of every kind, from people to product photography, if they saw only a small value in it?


A mobile phone, no matter how well taken, will never say “I’m a professional, trust me,” in the same way that an expertly-taken headshot, portrait, or product shot will.

The level of quality with which you present your brand and products says something to consumers about the quality of what you’re offering and quality is a value proposition that can’t easily be turned down. Above all, don’t be this guy…

So, to answer your question: “Is Professional Photography important to your Business?

the answer is HELL YES!

Don’t just think small, Contact us to enhance your brand.

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